Flash can be an interesting and attention getting part of your website design. There is no doubt that a properly managed flash banner or intro can be critical in getting your customers attention. There are some mistakes that can be made and we will go through those here. Also, determining what you really need in flash as compared to what you may think looks ‘cool’ can be the tricky part and we’ll examine some practical aspects of that.
A flash banner, a moving flash area at the top of your site, can be a great attention grabber. If it is implemented correctly it can be entertaining and fascinating to the viewers of your site, help improve the ‘stickiness’ of your site (stickiness is the term to describe how well your site is at keeping viewers – how long they stay and what pages they are staying longest on. A page that keeps visitors longer is considered to be very ‘sticky’) and get across a marketing message or important information. Having abrupt, flashing, brightly colored banners is usually not a good idea, but visually pleasing and stimulating banners can be quite attractive and can distinguish you from your competition. Most of the time people enjoy looking at quick flash banners that don’t distract them from the reason they are at your site to begin with. Large, slow loading banners are a mistake as they do exactly that – load slowly and distract from the purpose of your site; get people to buy your product and/or services. A flash introduction to your page, or flash ‘intro’ can be a great way to do exactly the same thing and add some showmanship to your site – again, do not distract those people from what you want them to do, just provide them with some clever entertainment and way to get some important information from you. The same rule of thumb goes for flash intros as it does for flash banners. Do not have a slow loading, distracting flash intro that takes people a long time load and isn’t relevant to why they’ve come to your site to begin with.
Heritage Web Solutions offers a number of different completely custom flash options with a dedicated flash team. Call us or visit our website for details.
For more information, please visit http://www.heritagewebdesign.com or call 1-866-211-0743.
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