As I mentioned yesterday, Flash can be an attractive and attention getting part of your website design. A Flash intro can introduce your customers to a world of possibilities – as long as it is not too long. If you have an intro that drags on and on most likely the customer is going to leave. One of the most important things to do when you are designing your Flash intro with the designer is make sure there is an option to skip the intro altogether. If this option isn’t present it tends to irritate your viewers and you will likely lose quite a few of them before they even enter the site itself.
Many things can be displayed in a properly done Flash introduction. It can act as a slide show for photos, a showcase of your work, a list of possible services, a list of testimonials for your goods and/or services. However, I can’t emphasize enough the point that you must optimize the intro. It has to load quickly, be viewed quickly and grab the attention of your viewer immediately. If it doesn’t load quickly people will get impatient and skip it. If it isn’t easy to see quickly they will skip it and move on.
I’d like to emphasize that you should not use too much Flash. A little Flash here and there goes a long ways. To have a Flash intro and a Flash banner is alright, just avoid making it too long. I highly recommend Flash as an attention getting device; it just needs to be within reason. There are also many ways of using Flash within the body of your site to gain attention to particular items you wish to highlight. Your professional Flash designer can help you with the implementation of any ideas you have. A subtle yet powerful technique is to have something change or appear when you roll over that section and/or link.
Heritage Web Solutions offers a number of different completely custom Flash options with a dedicated Flash team. Call us or visit our website for details.
For more information, please visit http://www.heritagewebdesign.com or call 1-866-211-0743.
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