Design Tips and Tricks part II

The following is a general list of website design tips and guidelines. Many of the following issues have been addressed in previous blog posts, some of them are tips we will go over at greater length in the future. This subject is continued from last week.

1. Above The Fold – Put enough content above the fold so visitors can make a stay or don’t stay decision without scrolling down or visiting more pages. Make sure that your conversion activities, like “add to cart” button, registration forms, etc., are above the fold.
   
   
2. Amount of Content and Images – Be careful to not make your pages too busy, especially the home page. It makes it difficult for your visitors to find what they are looking for. Too much to look at can be very confusing.
   
   
3. Images and Photos – Bad photos work better than clipart anytime. Also, a slightly imperfect photo feels much more real and believable than a glossy studio shot.
   
   
4. Phone Numbers – Use of phone numbers, and especially toll free numbers, adds to your traffic conversions in several ways. First, some consumers would rather just call than fill out a form. These calls will typically have a higher conversion rate of viewer to buyer than just filling out forms. Secondly, consumers will trust a website much more if it has a phone number prominently displayed. Put the phone number on every page and make it as easy as possible for the customer to see it.
   
   
5. Error Free – Make sure that your web pages are error free. Nothing turns a visitor off more than a broken page or a form error. With a click of the mouse they will be gone. So test every aspect of your web page functionality before opening the door for business.

These are just general rules and may or may not apply to your site design. Feel free to utilize any and all tips from these to help in developing a successful and beautiful website.

Heritage Web Solutions offers a number of different completely custom design options with a dedicated team. Call us or visit our website for details.

For more information, please visit http://www.heritagewebdesign.com or call 1-866-211-0743.