Designing a website can be an interesting and educational experience. A lot of times we tend to think of it as similar to something else; either print ads, or maybe television, billboards…it has elements of all these things, but it isn’t any of them. It is a unique and appealing medium in which to get marketing message across to your customers, in that it combines the attributes of several of the above media. It is similar to print, yet it serves the same purpose as a billboard in that you only have a few seconds to get their attention and hold it. It also has some similar features to television in that it gives you the ability to show customers flash animation and videos.
Because it combines many different kinds of media yet isn’t like any of them it is hard to know exactly what it is you want to express to your customers and how. Your designer will help you with this to some degree, but to a large extent you have to decide what the message is going to be yourself. You are the one that knows your customers the best, you know what they want, what they are after, why they want it, and how best to sell it to them and have them listen to the message you want to convey. Again, your designer can help you somewhat when it comes to how to convey it, but you must think long and hard on the above matters as they are critical to being a successful sales person for your product and / or your services.
A successful site does a few things and does them well, no matter what the subject matter is or the content.
- Gains the viewers attention within a few seconds
- Lets the viewer know exactly what you are about in a few seconds
- Lets the viewer know exactly what you want them to do in a few seconds
If you are doing these things, you are doing what you need to do in order to have a successful site. Then you can concentrate on getting your viewers to stay, and more importantly, to buy.
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