Attracting Customers to Your Website

More and more, businesses are recognizing the necessity of having an online presence. Website design firms, ranging from the small one-person design shops to the large professional design firms such as Heritage Web Solutions, cater to the design needs of today’s business community. Simply having a website, however, is of no consequence, unless visitors actually come to the website.

Attracting customers to your website is imperative to online success. The question is, “How can I accomplish that?”

In ever-increasing numbers, prospective buyers are searching the Internet to find products and services to purchase. These searches utilize one or more “search engines”, with Google (Makes up 46% of searches) and Yahoo (Makes up 22% of searches) being the predominant ones.

The quickest way to receive a high rank is by placing a Google or Yahoo paid advertisement, called Google Adwords or Yahoo's Sponsored Search. These ads show up on the right hand side of the page as “sponsored links.”

Another way to achieve a high ranking is in the natural or organic listings of the search page. This process is cost-free but to get there takes a lot of time, patience and know-how.

Four Proven Strategies:

1. Title lines - Make sure your Title Line, Meta Tag Description and Meta Tag Keywords have the main keywords that you want people to search for.
2. Home Page Keywords - Prominently list the main keywords on your home page starting at the top left-hand side of the page.
3. Keyword Frequency - A search engine looks at how often a
keyword is listed. The keyword needs to appear naturally in the text, not just thrown in multiple times. Search engines eliminate those.
4. Links - Find other websites, that you would consider to be a support to
your website (not a competitor) to link to your site. The more
popular sites you link to, the greater the ranking you'll receive to
your website.

To maximize the effectiveness of your search engine efforts, seeking professional help may pay huge dividends. Remember, the friendly staff at Heritage Web Solutions is just a phone call away.