What Makes a Successful Website?

Many people think that if they just set up a website, customers will magically appear and start buying. This is like building a retail store with no windows, doors or signs, on a lot with no roads or sidewalks, and expecting customers to find you and flood you with business. Whether a business designs its own site or engages the services of a professional design firm such as Heritage Web Solutions, great care and thought need to be given in creating an effective website.

An Internet website is an electronic store front, like a physical store front. Set up and marketed right, it will become your most cost-effective way to generate business.
A fully developed and coordinated web marketing program includes a "sales oriented" website, an online vehicle for driving customers to your site, a process of converting them from lookers to buyers and a way of tracking the results.

Five Proven Tips

1. The Front (Home) Page should tell your prospective customers what you can do for them. Give them reasons to buy. Keep your text short and to the point.

2. Less is more. Give your site visitors just enough information to motivate them to call. YOUR MAIN GOAL WITH YOUR WEBSITE IS TO GET THE CUSTOMER TO CONTACT YOU.

3. “Call to Action”: Each web page should have a "call to action", a reason for them to place an order then and there, or to call your phone number, or fill in a form with their name, email address and phone number. An example of this would be a time-sensitive special, or “while supplies last”, etc.

4. Capture their Information: It is important to gather your website visitors’ contact information so you can start developing a relationship. If they don't buy from you today, they may tomorrow. You want to stay in touch. The best way to accomplish this is with an auto-responder program.

5. Colors and Font Styles need to be easy to read and pleasing to the eyes. Avoid being too fancy or cluttered with your pages. Keep them simple and easy to navigate.

Too maximize the effectiveness of your website, you may want to engage the services of a professional. Remember, the friendly staff at Heritage Web Solutions is just a phone call away.