Using the BBB to Promote Your Business

In today’s business environment fraught with ever-increasing deceptive business practices, less than desired customer service, and the questionable credibility of many businesses, the benefits of being in good standing with the Better Business Bureau is a must. Businesses enjoying a positive record with the BBB are well positioned to assuage the fears of prospective customers. A case in point is that of Heritage Web Solutions.

Heritage is a website design and hosting company with over 15,000 clients. In its history Heritage has had less than 1% of its clients voice concerns to the BBB. More remarkable, Heritage does not have a single unresolved BBB complaint. This track record pays huge dividends in attracting new customers.

Mark Strong, co-founder and current chief quality officer at Heritage, offers the following insight: “The track record Heritage has with the BBB is a huge plus for our company as we discuss doing business with potential clients. Most consumers have had both good and bad experiences doing business with various individuals and companies. Their unspoken concern is, ‘Are they simply saying the right things to get my business, or do they really perform?’ Getting a link to Heritage’s BBB report and viewing that report from a neutral, third party is huge in setting their minds at ease. We simply love the BBB and the positive impact it has on our business.”

According to the National BBB Organization:
Corporations partner and align with BBB primarily because we share two fundamental beliefs:
• The marketplace has its greatest opportunity to flourish when consumers trust the business community. BBB's mission is to advance marketplace trust.
• Industry self-regulation solutions are preferable to government intervention on marketplace trust issues.
Given this, BBB Corporate Partners provide tangible, financial support for BBB's work to advance marketplace trust. In return, alignment with BBB:

• Demonstrates a company's commitment to a trustworthy marketplace
• Further strengthens its Corporate Responsibility Profile and Brand Reputation, and
• Nourishes the necessary framework to develop new self-regulation solutions
As underscored by Strong, business relationships with the BBB create a win-win situation for both the business and the consumer. As a friendly reminder, remember the helpful folks at Heritage Web Solutions are simply a phone call away.